Fairmont Hotel Hanoi
Fairmont Hotel Hanoi
03/
Type
Hospitality
Hanoi
LOCATION
2021 - 2022
YEAR
Vietnam
Project Story
Concept development for wellness center of Fairmont Hotel Hanoi collaborating with HBA International Korea (Image copyright to HBA International Korea Co., Ltd.)
scope of work
Branding
CHANNEL
N/A
year
2021 - 2022
The Brief
We developed a design narrative for the wellness center and each area based on the city's heritage, neighborhood of the hotel, culture, and even myth of Vietnam. These narratives served as a backbone to HBA, world-leading design firm, to develop extraordinary designs of each space.
The Approach
We familiarized ourselves with the overall design direction of Aston Design to ensure our work aligns with the hotel’s overall concept. Also, we studied about the country, city, and target audience, and took the guest journey into account to create a cohesive experience, so that guests can meet interesting brand stories in places.