New World Hotels & Resorts
New World Hotels & Resorts
02/
Type
Hospitality
Headquarters
Properties in Vietnam
lOCATION
Since 2024
year
Hong Kong
Project Story
From Public Relations services to digital marketing, integrated marketing communications campaigns were implemented to promote the brand, and its properties in Vietnam to Korean travelers.
scope of work
PR
Influencer Marketing
FAM Trip
Digital Marketing
channel
Online and print media
Social media
Naver and Kakao for paid ads campaigns
year
Since 2024
The Brief
We implement the brand's seasonal campaigns to position New World Hotels & Resorts, part of Rosewood Hotel Group, as a primary destination for Korean business and leisure travelers with press release distribution and social seeding. Also, we execute FAM trips, influencer marketing and digital marketing for individual property located in Vietnam to maximize brand's exposure and drive sales. As a result, we achieved over 326M impressions in 2025.
The Approach
Based on the brand's strategies of campaigns, we developed localized press releases, content and creatives that fit to the local market. Also, we invited media outlets and influencers best suited to showcase the brand's values and special features to the target audience and achieve extensive and reliable coverage.