VinWonders

01/

Type

Entertainment &

Theme Park

Nha Trang, Phu Quoc, Nam Hoi An

location

Since 2025

YEAR

Vietnam

Project Story

Digital marketing for VinWonders, an entertainment brand of Vingroup, to make the number 1 position on Korean travelers’ minds while they stay in Vietnam and drive revenue. (Image copyright to VinWoners)

scope of work

Digital Marketing

channel

Naver for

paid ads campaign

year

Since 2025

The Brief

We execute campaigns on Naver using both search ads (Brand Search and Power Link) and display ads (GFA). By monitoring the effectiveness of campaigns very closely and communicating with the brand team openly, we are agile and responsive to maximize revenue. As a result, we achieved CIR 9% for a regular season, and 12% for a peak season.

The Approach

We develop comprehensive plans and strategies aligned with brand's key initiatives based on Korean traveler's behavior, seasonality, and search trend. While executing campaigns, we monitor its performance very closely, and adjust every single detail such as budget, creatives and ad copies to maximize revenues. According to each destination and guest's profile, we highlight best selling products or limited time offers to attract customers.