Hoiana Resort & Golf
Hoiana Resort & Golf
04/
Type
Hospitality
Hoi An
LOCATION
2022 - 2024
year
Vietnam
Project Story
Collaboration with influencers to promote the resort to Korean travelers with extensive coverage on various channels
SCOPE OF WORK
Influencer Marketing
CHANNEL
Naver Blog
YouTube
year
2022 - 2024
The Brief
We provided comprehensive strategies for influencer marketing, and executed a wide range of activities such as FAM trips by inviting target influencers from golf to lifestyle and social seeding to Naver Blog and Instagram.
The Approach
At the beginning, we invited travel influencers to build brand awareness, and expanded the influencer profile to luxury lifestyle and golf to enhance brand positioning gradually. Our goal was not only to increase brand awareness, but also drive revenues, so that we provided a booking code to each influencer to track revenues generated from influencers' posts to prove its efficiency.